Providing Urban amenities in Rural Areas(PURA) is a strategy for rural development in India based on the concept given by former president Dr. A.P.J. Abdul Kalam. He discussed PURA in his book Target 3 Billion which he co-authored with Srijan Pal Singh. The genesis of PURA concept can be traced to the work done by Nimbkar Agricultural Research Institute in the early 1990s on Taluka energy self-sufficiency. The study shown that energy self-sufficient talukas can be a new development model for rural India in terms of creation of jobs and better amenities to its population.

PURA proposes that urban infrastructure and services be provided in rural hubs to create economic opportunities outside of cities. Physical connectivity by providing roads, electronic connectivity by providing communication network, and knowledge connectivity by establishing professional and Technical institutions will have to be done in an integrated way so that economic connectivity will emanate. The Indian central government has been running pilot PURA programs in several states since 2004.

On 22 February 2016, Prime Minister Narendra Modi had launched the National Rurban Mission(NRM) from Kurubhat in Rajnandgaon district of Chhattisgarh. The mission, also dubbed as "Shyama Prasad Mukherjee Rurban Mission” (SPMRM) aims to spur social, economic and infrastructure development in rural areas by developing a cluster of 300 Smart Villages over the next 3 years across the country in the first phase.

In the Rurban mission the onus of implementation of the scheme lies exclusively with the government. The government has made this scheme a well funded scheme by converging other similar programmes. The government has allocated funds to the tune of Rs 5000 crore so that the pace of change and better grassroots planning are better and effective than the earlier PURA scheme. The Rurban mission if implemented effectively can promote development of villages with their own population. Hence, Rurban Mission is dubbed as the rural counterpart of urban “smart city” mission. In fact, smart cities without smart villages have created undue pressure on cities which are now unable to cope with the unending streams of migrants from villages. The way forward for the implementation of the Rurban mission is that it must have a strong component to help agriculture and industries so that the rural based occupations can thrive without any hardships. The motto “strengthen rural areas, de-burden urban areas” growth has to be scrupulously followed to achieve the evenly distributed development so that this mission will not become a mere name change of the past schemes like PURA